Skip to main content
Blank Marketing Group
A styled flat-lay on a pale wood locker wall at Laira Balance — a canvas tote printed with the Laira Balance logo, a logo-embroidered towel, and folded taupe activewear hung on glass knobs, in a warm, neutral palette.

Dossier

Laira Balance

Wynwood Pilates & Yoga Studio

Active
2026-present
Sectors
Lifestyle

Brand identity, video, photography, and retained social for a Wynwood pilates and yoga studio — a full identity and content system built to make the practice feel like a destination.

Services

  • Creative direction
  • Video production
  • Photography
  • Social media management
  • Brand identity
  • Content strategy
  • Campaign production
  • Graphic design
Guests in neutral activewear gather at the front desk beneath the illuminated gold Laira Balance logo in the warm-lit studio lobby.
A woman kneels in meditation on a mat in Laira Balance's arch-lit pilates studio, a barre and a pilates ball beside her.
A back view of a woman in a black strappy sports bra holding a pilates ring in the mirrored Laira Balance studio.
A woman in sage activewear crouches hugging a husky puppy in front of Laira Balance's backlit shelves of pilates balls.
A woman in white activewear does a side stretch with a small ball on a mat, mirrored beside her, at Laira Balance.
Two women in white activewear pose by an arched rattan mirror with a basket of oranges, candles, and petals — a styled Laira Balance campaign moment.
A woman in white laughs on a mat holding a pilates pad in front of Laira Balance's prop shelves under arched lighting.
Women rest on mats in a relaxation moment as an instructor lays a cloth on a client's forehead in warm light at Laira Balance.
A slow vertical clip of the Laira Balance lobby — the curved white reception desk with folded towels on a wood tray under warm cove lighting and the gold Laira Balance logo.
A vertical clip of a Laira Balance welcome sign on an easel for a 'Puppies & Pilates' experience, in Spanish, with a fluffy puppy illustration and soft neutral styling.

Meet the Studio

  • The arch-lined main room at Laira Balance — a wall of illuminated arches mirrored across the space, mats laid out on pale wood floors under warm cove lighting.
  • A quiet corner at Laira Balance — a cream bouclé lounge chair by a sheer-curtained window, an arched wall niche with pampas grass and ceramic vases, and a wood stool with dried florals.
  • The prop wall at Laira Balance — neatly organized shelves of branded mats, pilates balls, blocks, weights, and rollers in soft neutral tones.
  • A branded flat-lay at Laira Balance — a round Laira Balance-logo pad with a hip resistance band and a set of ankle weights on the pale wood floor.
  • Branded activewear and a logo towel hung on glass knobs along Laira Balance's pale wood locker wall.
  • A bright lounge corner at Laira Balance — two cream bouclé chairs beside a wood stool holding pampas grass in ceramic vases, by a sheer-curtained window.
  • The barre wall at Laira Balance — a row of backlit arches with a ballet barre and mats on the pale wood floor.

When the studio hosts — candlelit classes, puppy socials, and partner pop-ups, captured start to finish.

  • A candlelit event class at Laira Balance — an instructor in a headset mic leads clients through mat pilates in the arch-lit studio, candles and orange florals around the room.
  • Event styling at Laira Balance — floor cushions with wellness cards and product samples on wood trays beside ornate vintage vanity mirrors in warm candlelight.
  • A guest photographs a grazing table at a Laira Balance event, a clear orange Laira Balance tote on her shoulder, under the illuminated logo.
  • A big group photo at Laira Balance's Puppies & Pilates event — women and kids in activewear holding husky puppies, smiling with peace signs in the arch-lit studio.
  • A guest in pink activewear holds a black Pomeranian beside the illuminated Laira Balance logo at an event.
  • A partner gifting table at a Laira Balance event — Natura Bissé and EltaMD skincare beside orange florals on a wood tray.
  • A styled dessert table at a Laira Balance event — white roses, gold crystal trays of cookies, and lemon-cup desserts on a white-linen table under warm light.
  • Guests in all-white activewear mingle by the locker wall at a Laira Balance event, one carrying a clear orange 'nu move' event tote.
  • Event styling at Laira Balance — an arched rattan mirror with a 'nu move' decal, a basket of oranges, orange florals, taper candles, and petals scattered on the floor.
  • A Puppies & Pilates moment at Laira Balance — a smiling guest in burgundy sits on a mat with husky puppies around her in front of the prop shelves.
  • An overhead of a 'nu — Sophia's Skin Method' skincare menu card on a wood tray atop a floor cushion at a Laira Balance event, sample products beside it.
  • Two women at a candlelit Laira Balance event — one seated in a cream bouclé chair, one presenting — in the arch-lit studio as guests sit on mats behind.
  • A wellness moment at a Laira Balance event — a gloved practitioner gives a guest a shot in the arm in the arch-lit studio, warm candlelight around.

In the Feed

The social cuts — classes, trends, and brand moments, built for the feed.

A vertical clip of a Laira Balance instructor in lilac activewear with a headset mic introducing herself in the arch-lit studio, captioned 'Hi guys, my name.'
A vertical clip panning Laira Balance's event styling — the arched rattan mirror with a 'nu move' decal, orange florals, taper candles, and a basket of oranges amid scattered petals.
A vertical clip of a Puppies & Pilates class at Laira Balance — women doing mat work with a ball between their feet as husky and pomeranian puppies wander the mats.
A black-and-white brand reel for Laira Balance — the illuminated logo wall, guests gathering at the reception desk, and branded totes and towels on the locker wall.
A vertical clip of two women mirrored on mats doing a plank-to-side reach in Laira Balance's arch-lit studio, with a Spanish trend caption.
A vertical clip of a woman in black flowing through a controlled lunge on a mat in Laira Balance's arch-lit studio, captioned 'slow, controlled movement for powerful results.'
A close-up of a woman in teal activewear holding a pilates ball at her hip in the barre-lit Laira Balance studio.
Three women in all-white activewear pose arm-in-arm at a candlelit event in Laira Balance's arch-lit studio, orange florals around them.
A woman in teal activewear sits in a wide-leg stretch on a mat in front of Laira Balance's prop shelves, arch and barre behind.
A woman in black activewear with ankle weights holds a pilates ring across her chest in Laira Balance's mirrored studio.
A woman in white does a mat pilates leg exercise with small dumbbells in Laira Balance's arch-lit studio.
A fluffy husky puppy stands on a woman's back as she holds a tabletop pose during a Puppies & Pilates class at Laira Balance.
A full class in white activewear stands in a hands-to-belly pose led by an instructor in black with a headset mic, in Laira Balance's candlelit arch-lit studio.
A close-up of a Laira Balance class doing tabletop reaches on mats, women in white and black activewear in warm light.
A Laira Balance class does seated ab work facing the illuminated arch-and-mirror wall, orange event totes on the mats.
A woman in black laughs during a side-lying ball exercise in a Laira Balance class, an event dessert table behind.
A Laira Balance class presses dumbbells overhead — a guest in pink on a riser seen from behind — as puppies wander the studio.
Two women do tabletop leg extensions on mats in front of Laira Balance's shelves of pilates balls and rings.
The full Puppies & Pilates class at Laira Balance — around twenty guests in activewear holding husky puppies, gathered together in the candlelit arch-lit studio.

Building something that should feel like this?

Begin an inquiry

Related

Back to the archive