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Blank Marketing Group
Two women in black activewear press a pilates ring between them in a bright studio at Pure Motion.

Dossier

Pure Motion

South Florida Pilates Studio

Active
2024-present
Sectors
Lifestyle

Brand identity, video, photography, and retained social for a pilates studio whose brand we helped build from the ground up — an idea with no location that grew into a South Florida staple, now opening in Pinecrest.

Services

  • Creative direction
  • Video production
  • Photography
  • Social media management
  • Brand identity
  • Content strategy
  • Campaign production
  • Graphic design
A woman in black activewear balances over a small pilates ball on the mat at Pure Motion.
A packed reformer class works through footwork in grippy socks at Pure Motion.
A Pure Motion 'Spring Into Wellness' event flyer over a figure in green leggings.
A woman reaches overhead on a reformer in a sunlit Pure Motion studio.
A class works through side-lying weight exercises in front of the mirrors at Pure Motion.
A 'Pure Motion & Sip Society' cocktail bar set up on a counter at the studio.
A woman pulls the reformer straps from a kneeling position, rings on the wall behind, at Pure Motion.
A woman lifts a weighted ball overhead on a Pure Motion reformer.
A styled class setup with mats, gift bags, and decor for a Pure Motion event.
A group in pink activewear stretches upward together in a bright Pure Motion class.
A guest sits at the reformer facing the studio mirrors at Pure Motion.
Three guests in loungewear share drinks in the bright studio at Pure Motion.

In Motion

  • A close-up of a white grippy pilates sock caught mid-motion during a Pure Motion class.
  • A member's toned back and shoulders in a black top mid-class at Pure Motion.
  • The new Pure Motion studio under construction — a resin floor being poured in the raw space.
  • A member smiles in the studio beneath the Pure Motion logo.
  • Two members greet at the Pure Motion front desk beneath the studio logo.
  • Two members hold side-lying weight work through a Pure Motion class.
  • A member lifts a pilates ball through a core exercise in a Pure Motion class.
  • Hands arrange flowers and candles for a Pure Motion event.
  • A member moves through an exercise in the Pure Motion studio, caught mid-motion.
  • The Pure Motion reception desk with the logo and an orchid against a sage-green wall.

The Motion Edition

One campaign, fully produced — scripted, set-designed, styled, and shot on location — to announce the studio's next chapter. A teaser, and the film.

A teaser frame from a Pure Motion film — a woman blows a pink bubblegum bubble over a newspaper.

Behind the Scenes

  • A hand-drawn storyboard sheet mapping out the Pure Motion commercial's shots.
  • A second storyboard page laying out the commercial's scenes and camera moves.
  • The salon location for the Pure Motion shoot — stylists and chairs along a bright storefront.
  • Behind the scenes — a rigged camera and monitor film a scene in the salon for the Pure Motion commercial.
  • Behind the scenes — the crew films the pilates group seated in the salon during the shoot.

An ongoing campaign of commercials making the case — starting with the office worker below.

No location, no name — just an idea. We helped build the brand from zero, and it grew into a South Florida staple.

Brand Identity

A Pure Motion 'March Edition' Sip & Sculpt event flyer over a warm body-texture background.
A Pure Motion 'Sip & Sculpt Social Club' motion flyer with a passionfruit half on textured green.
A Pure Motion event flyer for a June reformer-and-social-hour night over sliced citrus.
A Pure Motion 'Sun-Kissed Series' motion graphic over a striped towel with citrus drinks and a tote.
A Pure Motion 'Sip & Sculpt Social Club' flyer over a red iced cocktail.
A Pure Motion 'Coming to Pinecrest' announcement card with the new studio address over the reformer floor.
A Pure Motion promo — a hand holds a citrus cocktail over a reformer with a booking call-to-action.
A designed 'Motion Edition' newspaper announcing 'Big News — something is in motion' for Pure Motion.
A black-and-white close-up of legs working on a Pure Motion reformer.
A white Pure Motion logo tote bag resting on the sand.
A Pure Motion social-post template system laid out in the studio's green-and-brown palette.
A group flows through pilates on the beach at sunset with Pure Motion.
A Pure Motion 'Founders Memberships Are Now Live' graphic over a woman holding a pilates ball.
A hand lifts a green pilates ball against a matching green backdrop for Pure Motion.
A woman pulls a reformer strap through an exercise at Pure Motion.
A commercial-style Pure Motion film — pink cocktails poured into coupe glasses at a studio social event.
A commercial-style Pure Motion film — a member moves through a floor exercise on the mat in a class.
A Pure Motion Galentine's studio social — guests gather with cocktails and flowers across the reformer floor.

Event photography and videography — the socials, the series, the launch nights, shot as they happen.

Guests raise citrus cocktails together at a Pure Motion studio social.
A styled welcome table with flowers and gift bags at a Pure Motion event.
Members mingle in activewear between reformers at a Pure Motion social night.
A hand holds a passionfruit cocktail against the studio's sage-green wall at Pure Motion.
Guests toast during a Sip & Sculpt social at Pure Motion.
A candid group moment from a Pure Motion members' event.
Flowers, candles, and cocktails arranged for a Pure Motion Galentine's night.
A member laughs with friends over drinks at a Pure Motion social.
The studio dressed for an event, reformers cleared for a Pure Motion social.
A guest checks in at the Pure Motion front desk beneath the studio logo during an event.
Cocktails and citrus styled on the counter for a Pure Motion Sip & Sculpt night.
Members gather for a group toast to close a Pure Motion event.

A studio people show up for — and keep showing up for.

A full-bleed frame of the Pure Motion studio, the room settled and full after an event.
A wide view across the Pure Motion studio, reformers lined up in the bright, plant-filled space.
A member reaches through a reformer exercise in the sunlit Pure Motion studio.
A close-up of footwork on a Pure Motion reformer in grippy socks.
The Pure Motion studio mirrors reflect a class working across the reformer floor.
A member holds a side-lying weight exercise at Pure Motion.
A member moves through a reformer sequence at Pure Motion, caught mid-motion.
A slow pan across the Pure Motion studio as a class works through pilates.
A member pulls the reformer straps from a kneeling position at Pure Motion.
A wide frame of the full Pure Motion class working in unison across the studio.

Building something that should feel like this?

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