About — A studio for brands people walk into.
i / the studio
A studio for brands people walk into.
About — Alex Hernandez
I started Blank because the best hospitality brands felt better than they looked.
We close the distance between what a place is and what its identity says it is.
The camera sees what the brand actually is, not what the brief says it is.
Alex Hernandez · Co-Founder & CEO
About — Creed
iii / what we hold
Atmosphere is not decoration. It is the brand.
The first decision is what to leave out.
A brand is the steady accumulation of small choices, made well.
What a brand withholds shapes it as much as what it shows.
About — Tradecraft
About — Witness
About — Table
vi / the people
Alex Hernandez
Co-Founder & CEO
Started Blank in 2023 to make hospitality brands feel the way they already do in person.
Liz Garcia
Co-Founder & COO
Runs studio operations and keeps every project moving.
Emily Cude
Marketing Director
Owns strategy and the client relationships behind the work.
Maria Canache
Graphic Designer
Designs the brand systems — identity, layout, and the details.
Danny Hernandez
Videographer
Shoots and edits the studio's video work in-house.
Nicole Degano
Social Media Coordinator
Keeps client feeds consistent — planning, posting, and pace.
About — Register
What we author
- Creative direction
The through-line that holds every other deliverable together. We set the visual and emotional register before anything is produced.
- Video production
Short-form, long-form, campaign. Shot and edited in-house to feel like the brand at its most composed.
- Photography
Spaces, food, people, product. Editorial quality applied to commercial purpose.
- Social media management
Consistent presence, not constant noise. Feeds that look like the brand and perform like a channel.
- Brand identity
Visual systems that hold across menus, signage, packaging, and screens. Not a logo — a language.
- Content strategy
Planning what to say, when to say it, and where it lives. Calendars built for hospitality rhythms.
- Website design
Digital identity that extends the physical experience. The same restraint the space earns, held online.
- Campaign production
Seasonal launches, openings, rebrand rollouts. End-to-end creative for the moments that define a brand.
About — Perception
Most hospitality brands sound louder than they need to.
on hospitality
Direction is the discipline of removing.
on direction
Culture is the audience teaching itself what to want next.
on culture
Restraint is what premium media looks like in practice.
on media
A note from the studio
If there's something to make, begin an inquiry.
It is in Miami. The studio is in.